How To Brand Your YouTube Channel
If you're thinking about leveraging social media marketing for your business to grow, I need not remind you that YouTube still remains the best answer. With its over 1.3billion users, YouTube is said to be the second largest search engine in the world. There are endless business opportunities on YouTube, you can expand your business, drive traffic to your website, and convert views into leads and sales. You can’t talk about YouTube marketing without talking about a YouTube channel. You need to create a channel before you can make use of this platform for marketing. Now, in creating this channel, there is one important thing you must do. You must brand your channel to make it look professional. A well branded channel will tend to receive more audience than an ordinary channel. Now the big question is; how do I brand my channel and get free subscribers? In this article, I will be showing you the steps to follow to give your channel the perfect and professional branding.
Content Menu: As you know, YouTube is a video search engine. In creating a menu of content; you should consider creating customized contents that viewers need to know about your product and services. Also, instructional videos that show how to use such products are very essential. You can also consider integrating your products into already existing shows on YouTube. You can also make these videos favorites on your channel.
Advertise Yourself: You should know that all you have to impress a first time viewer is just a few seconds. You need to deliver quality content. The first 12-15 seconds of your video will determine if the viewer will stay till the end. Don’t flood your audience with too much information. This could be very harmful for business. You videos need to be engaging, rich in content, detailed, convincing, articulate, and with a sense of humor.
Your External links: YouTube gives you an opportunity to add your website URL, and other social media links to your YouTube channel. You should take advantage of this and connect your internet world together. You should see your channel as an extension of your brand, so you need to do everything you can to make it professional.
Making Use of Branded Logo: If you run a brand on YouTube, you should endeavor to make use of your branded logo as your profile picture for your channel, this will further build your brand personality. I would also advise that you use this same logo across all your social media platforms to attract more number of YouTube subscribers.
Channel Description: This is another very important area to consider when branding your channel. Your description must be; compelling, convincing, and professional. You should also make sure that it is very rich in relevant keywords and hashtags. Your description should be able to tell your viewers what your brand is all about, and what you can offer.
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